According to a recent report, there are over 3.5 million apps already on the Google Playstore and over 2 million apps over at the Apple app store. What does this mean for an find an app developer? It means that when you create an application, you’re going to go against a stiff competition. Even if you had all the bases covered such as addressing what the people needs, having user-friendly features, and amazing functionality, you’ve probably overlooked one aspect of it and that is marketing. You need to market your own application because, in business terms, your app IS your product. So if you want it to gain popularity, there are certain things that you need to employ. Guess what, I know exactly what you need to do. In today’s article, I will talk about the 5 P’s that will help you promote your mobile app.
1. P= Product
As mentioned in the introduction, your app is essentially your product. So, for a product to really gain popularity, it has to first address the needs of the people. This is where research comes in. You have to know what the current trends are and slowly incorporate some if, not all, features in your app. What makes an app popular is that it has all of the functions that people would want. Do you know why social media apps are famous? It is because it addresses the people’s need to connect with their peers in one convenient platform. So again, research is vital so that you can properly address what your customers
2. P= Placement
With a limited budget, most businesses would have to resort to creating a native app that caters to only a specific set of people. So in this case, you want to create a native app that supports only the Android or iOS platforms. Choosing one can help quicken the development pace and also to save you a lot of money. Weigh the pros and the cons. You might get more people by developing an app for Android, but statistics have shown that there are more paying customers on the iOS side. Definitely think this through.
3. P= Price
The pricing model can also affect how users will treat your app. If you have all of the robust features, then you can implement a one-time payment model. However, if you want your application to be dynamic, you can create one that has core features and add other features later on. If you’re going this route, you can implement in-app purchases so that people will have to pay a little extra just to get the new features. If you’re going for the latter pricing scheme, you have to make sure that the features you’re going to incorporate at a later date would be something that is worth your customers’ money.
4. P= People
If you’re not well-versed when it comes to marketing, then you may want to hire a team that will do those tasks for you. These people should be adept at promoting a product both online and offline.
5. P= Performance
The last P and probably the most important one is performance. No one wants to use a buggy, convoluted, and laggy application. Therefore, it is your job to create something that has a great UI and one that truly enhances the user experience. You have to remember that you’re going up against other similar applications on the market, so you have to have an app with the performance that either matches or even outperforms the rest of the competition.
Promoting your app would require you to employ some marketing strategies. Create an application that provides value, that it is priced correctly, and one that has the performance package that is not seen nor experienced when using other apps on the market.