1. Stay updated with the current trends in web design.
Website redesign is essential in order to stay relevant. It’s true that people would think twice on doing business with an outdated professional website. Every few years, trends and techniques change so it’s important to check on these in order to stay interesting.
2. You are not meeting your business goals.
What if your website is not doing its job? Should you leave it alone, or should you take action? If you are not meeting your target traffic and conversion rate, then it’s definitely time for a redesign. Good web design can attract new visitors and influence better conversion rates.
3. Your website technology is not up to date.
If your website is not mobile responsive, then you will have a bad time. You won’t be able to cater to a wider set of audiences. Remember, at this day and age, more and more people browsing the internet through their mobile devices. Leverage on this new millennial habit, and make sure that your layout can be accessed well even with smaller screens.
4. Your website template restricts your future goals.
Website templates are godsend to new bloggers and small business owners. For those who are just starting out, investing a huge amount on a web design project is difficult. However, you need to tweak these generic templates, or at least expand it, after sometime. Redesign it so it can represent your brand properly.
5. You are targeting a new market.
Your website is a marketing tool that will help you reach your target audience and customers. If you are targeting a new set of people, then tweak your design to appease them. Different cultures, locales and demographics have different preferences. You need to change your overall tone, keywords and infrastructure.
6. You are rebranding.
Do you want to change your brand’s values? If you think your brand strategy needs some makeover, then you also need to make changes. Even minor changes such as brand color schemes require a grand redesign.